The era of "more teachers than workers": The current situation and causes

Although the saying "one square meter of land has two teachers" is somewhat exaggerated, it partly reflects the current situation of a shortage of teachers, especially in the field of Digital Marketing and Online Monetization. So why are so many people rushing to teach?

1. Money - Main motivation:

Education has long been considered a super-profitable business. The demand for learning is constantly increasing, and knowledge and wisdom are always highly valued. Just a course with an average price of 5-10 million, with 30 students, the teacher can earn an amount equal to the whole year of work of an ordinary person. This number may increase even higher, depending on the reputation and promotion ability of the lecturer.

2. Reputation - Irresistible attraction:

The training profession is associated with nobility, receiving respect and admiration from society. Standing on the podium, imparting knowledge to many people brings a sense of majesty and raises the status of the teacher. With just one status line on social media, they can receive countless compliments and cheers.

3. Low Risk:

Especially with online courses, students pay to watch available videos, the level of risk is almost zero. Lecturers only need to create a set of videos, upload them to platforms and wait for the money to flow into their pockets. Even if students are not satisfied, they can hardly do anything.

So why is the training profession stigmatized and prejudiced?

• The feeling of making money is too easy: In a society where everyone has to work hard to make a living, any profession that brings the feeling of making easy money is viewed negatively.
• Building fake personal brands: Many trainers build flashy personal images, boasting about their assets and relationships to attract students. This makes many people feel fake and lose trust.
• Excessive marketing: Fierce competition makes many people use exaggerated advertising to exaggerate the truth to attract students. This is offensive and makes viewers unsympathetic.
• Courses aimed at "chicken" audiences: Selling courses to beginners is the simplest and least risky way. New students often find it difficult to evaluate the quality of the course, easily persuaded by fancy advertisements.
• Many low-quality "teachers": The appearance of too many unqualified lecturers has affected the reputation of genuine trainers.
• Media manipulation: Many trainers use marketing techniques such as funnel creation, seeding, and crisis management,... to manipulate the viewer's psychology and motivate them to buy the course.

Conclude:

Despite the many problems that exist, it is undeniable that there are still people who are genuine, dedicated and bring real value to the community. Hopefully, this article will help you have a more objective view of the current situation of the training profession.