How to sell on Google

To sell on Google effectively, you can apply some Google advertising strategies and tools. Here are the basic steps and tips to get you started:

1. Sign Up and Optimize Google My Business

a. đăng ký Google My Business

- Business information: Register and provide complete information about your business, including address, phone number, website, business hours, and product services.

- Images: Add high-quality images of your store, products, or services to impress customers.

b. Develop positive reviews

- Feedback and reviews: Manage and respond positively to customer reviews. Encourage customers to leave reviews to increase the credibility of the business.

2. Use Google Ads

a. Search Ads

- Find the right keywords: Find and choose keywords that customers can search for when they want to buy your products.

- Create ad campaigns: Set up Google Search ad campaigns to show your ads on Google search results when users search for relevant keywords.

b. Advertising on Google Shopping

- Sign up for Google Merchant Center: Sign up for and configure your Google Merchant Center account to be able to appear on Google Shopping.

- Create product listings: Create detailed product listings with images, descriptions, and prices to display on Google Shopping.

3. Landing Page Optimization

a. Professional Landing Page

- Content and design: Optimize your landing page with engaging content and an easy-to-read, searchable, and accessible design.

- Call to action: Use a clear and compelling call to action to encourage customers to buy your product.

4. Measurement and Analysis

a. Use of Google Analytics

- Performance Analytics: Track and evaluate the effectiveness of your ad campaigns and landing pages using Google Analytics.

- Adjust strategy: Based on analytics data, adjust your advertising strategy and content to optimize sales performance.

5. Enhance Customer Engagement and Care

a. Direct interaction

- Quick response: Quickly respond to questions and requests from customers through channels such as email, phone, and online chat.

- Customer Support: Assist customers to resolve their issues and queries quickly and efficiently.

6. Branding and Trust

a. Evaluation and Feedback

- Positive feedback: Encourage customers to leave positive reviews and feedback about products and services.

- Share success: Share positive customer experiences to increase trust and attract leads.

By adopting these strategies and tools, you can optimize your sales performance on Google, attract more leads, and build a strong brand online.