How to Make Money from Selling on Facebook and Zalo

How to Make Money from Selling on Facebook and Zalo

1. Create and Optimize Business Profiles

- Facebook:

- Create a Business Profile: Create a Facebook business profile to represent your shop or products. Fill in all the information about your business, including your name, description, address, phone number, and a link to your website or online store.

- Page Optimization: Update your page with high-quality images, like logos and cover photos, and regularly post about your products and services. Use articles, videos, and images to grab your customers' attention.

- Zalo:

- Create a Zalo Official Account Page: Register and create a Zalo Official Account for your business. Fill out your business information and update your profile picture and cover photo that matches your brand.

- Page Optimization: Post articles related to products and services, provide promotional information and special offers. Create engaging content to retain customers.

2. Product and Service Management

- Facebook:

- Product Catalog: Create a product catalog on your page and update details such as product descriptions, prices, and images.

- Facebook Shop: Use Facebook's Shop feature to display products and allow customers to make purchases directly from your page.

- Zalo:

- Product Catalog: Create a product catalog in your Zalo Official Account page. Provide detailed information and product images so that customers can easily choose.

- Order function: Use the chat and message function on Zalo to receive orders and provide detailed information about products and services.

3. Promotion and Marketing

- Facebook:

- Paid Ads: Use Facebook Ads to run paid ads, helping you reach your target audience and increase brand awareness. Customize your target audience based on geography, age, interests, and shopping behavior.

- Run Promotions: Create promotions and special offers, such as discounts, buy 1 get 1 free, or free shipping, to attract customers and encourage purchases.

- Zalo:

- Zalo Advertising: Use Zalo's advertising services to run advertising campaigns and reach your target audience. Customize your target audience and choose the right ad format.

- Run Promotions: Post information about promotions, discounts, and special offers on your Zalo Official Account page to attract customers.

4. Provide excellent customer service

- Facebook:

- Respond to Messages: Make sure that you respond quickly and effectively to messages and comments from customers. Use Facebook Messenger to provide support and answer questions.

- Create helpful articles: Post articles about how to use your products, tips, and other helpful information to help customers better understand your products and services.

- Zalo:

- Reply to Messages: Use the chat function on Zalo to quickly reply to messages and orders from customers. Make sure that you provide clear and useful information.

- Customer Care: Track customer feedback and reviews on your Zalo page and adjust your service based on that feedback.

5. Track Performance and Adjust Strategy

- Facebook:

- Use Analytics: Track the effectiveness of your ad campaigns and posts through Facebook Insights. Analyze data to evaluate performance and adjust your promotion strategy.

- Feedback Review: Review customer feedback and reviews to improve your products and services.

- Zalo:

- Use analytics tools: Track the effectiveness of your advertising campaigns and activities on your Zalo Official Account page. Analyze data to understand customer behavior and adjust your strategy.

- Feedback Reviews: Track customer feedback and reviews to improve your products and services.

6. Create long-term relationships with customers

- Facebook:

- Create Valuable Content: Post valuable articles and videos for customers, such as guides, product tips, and industry-related news. This helps you build trust and retain customers.

- Host Events: Create online events such as livestreams, Q&A, or special promotions to engage with customers and create connections.

- Zalo:

- Create Special Content: Provide exclusive information and programs only on your Zalo Official Account. This helps customers feel special and encourages them to interact regularly.

- Send Push Messages: Use the send message function to notify you about promotions, news, and special offers, helping to keep customers updated and engaged with your business.