Go Global Trend of Vietnamese Sellers: From B2B to D2C, From Offline to Online and More

Go Global Trend of Vietnamese Sellers: From B2B to D2C, From Offline to Online and More

The global market is witnessing a strong rise of Vietnamese sellers, with many notable prominent trends:

1. B2B > B2C > D2C: A Business Model Shift

• B2B: Starting from the Go Global process, Vietnamese businesses have succeeded in exporting raw materials and manufacturing OEMs for international brands. This is still the main market share when it comes to Vietnamese products in the global market.
• B2C: The next generation has built Vietnamese brands in a methodical way, directly approaching international customers, bringing higher value and profits.
• D2C: With the development of technology, the D2C (Direct-to-Consumer) model allows manufacturers to connect directly with customers through KOLs, KOCs, and UGCs. The affiliate marketing model is gaining popularity, making it easier for people to join the business.

2. Offline > Online > Offline: Leverage the Power of Both Channels

• Offline > Online: Vietnamese sellers have quickly digitized products, adjusted packaging and completed legal procedures to put products on international e-commerce platforms.
• Online > Offline: With fierce competition in the online market, sellers with advantages in production, supply chain, and management capacity are returning to the offline market to expand their market share.

3. Go Global or Go Home > Go Global and Go Home: The Potential of the Domestic Market

Many sellers after Go Global have realized the potential of the domestic market and returned to expand their business in Vietnam. Meeting international standards when Go Global helps Vietnamese brands improve their reputation and product value, creating a competitive advantage at home.

4. Attack > Defense: Focus on core competencies

In the context of economic fluctuations, sellers who know how to focus on core competencies and invest in key business segments will have a great chance of winning. Learning and applying new technology is the key to adaptation and development.

5. One-man business: Optimal business model

One-person business models, automation, and lifestyle businesses are gaining popularity. Technology and artificial intelligence (AI) are changing the way we work, requiring each person to clearly define their core values and constantly learn to adapt.

Final Thoughts:

The global market is full of potential but also challenging. To be successful, Vietnamese sellers need to constantly learn, adapt and innovate to seize opportunities and overcome difficulties.