Advertising Tools on TikTok

1. TikTok Ads Manager:

It is the main control center for all advertising activities on TikTok. You can use TikTok Ads Manager to:

• Create and manage campaigns: Set up new ad campaigns, manage budgets, target audiences, choose ad formats, and track performance.
• Create ads: Create video, image, or Spark Ads (video ads from content already on TikTok).
• Audience targeting: Use detailed targeting options such as demographics, interests, behaviors, devices,... to reach the right potential customers.
• Track and optimize: Track campaign performance through detailed reports and use optimization tools to improve results.

2. TikTok Pixel:

A TikTok Pixel is a piece of code that you install on your website or app to track a user's behavior after they click on a TikTok ad. Pixel helps you:

• Conversion measurement: Track specific actions that users take on your website or app after viewing an ad (example: make a purchase, sign up for an account, add a product to cart,...).
• Ad optimisation: Use data from your pixel to optimise your ads, retarget people who have interacted with your ads, and measure campaign performance more accurately.
• Create custom audiences: Create custom audience files based on data from your Pixel for more effective retargeting.

3. TikTok Creative Center:

TikTok Creative Center is a creative resource repository that provides you with the tools and inspiration to create engaging promotional content. You can find:

• Video Trends: Watch trending videos on TikTok to get ideas and catch trends.
• Music Library: Search for and use popular music tracks on TikTok as background music for promotional videos.
• Video Showcase: View examples of successful TikTok ads to learn from and apply to your campaigns.
• Creative Tools: Use creative tools like Video Templates and Smart Videos to create promotional videos quickly and easily.

4. TikTok Business Creative Hub:

TikTok Business Creative Hub is a tool that helps you create and manage advertising content on TikTok effectively. You can:

• Schedule video posts: Schedule your ad videos to post at the optimal time to reach the most viewers.
• Manage comments: Manage and respond to comments on your promotional videos.
• Performance Analysis: Track the performance of your promotional videos and compare them to other videos to improve your content.

5. Other tools:

In addition to TikTok's official tools, you can also use third-party tools such as:

• Social Media Management Tool: Helps you manage and schedule posts on multiple social media platforms, including TikTok.
• Analytics tools: Provide insights into the performance of your TikTok channel and ad campaigns.
• Video editing tools: Help you create and edit professional promotional videos.

TikTok offers a number of tools and features to assist businesses and advertisers in creating, managing, and optimizing ad campaigns. Here are the main advertising tools on TikTok:

1. TikTok Ads Manager:

   • Description: This is the primary platform for managing and implementing ad campaigns on TikTok.
   • Features:
     • Create campaigns: Create and set campaign goals, ad formats, budgets, and schedules.
     • Manage ads: Manage your ads in groups, track performance, and make necessary adjustments.
     • Reporting and analytics: Provides detailed reports on campaign performance, including impressions, clicks, conversion rates, and costs.

2. TikTok Pixel:

   • Description: A snippet of code that you install on your website to track user behavior and measure ad performance.
   • Features:
     • Conversion tracking: Measure the actions that users take on your website after viewing an ad.
     • Create custom audiences: Build audiences based on user behavior to optimize campaigns or create remarketing campaigns.
     • Campaign optimisation: Helps optimise ads for specific goals such as conversions or revenue.

3. TikTok Creator Marketplace:

   • Description: This platform connects brands with content creators (influencers) on TikTok to collaborate on advertising.
   • Features:
     • Search and selection: Search for creators based on their audience, niche, and number of followers.
     • Collaboration management: Establish and manage cooperation agreements, track the performance of advertising content created by influencers.

4. TikTok Ad Formats:

   • In-Feed Ads: Ads that appear in a user's video stream, similar to the original content.
   • TopView: Full-screen ads that appear when the user opens the app, typically lasting between 5 and 60 seconds.
   • Branded Hashtag Challenge: Encourage users to participate in brand-related challenges, with content highlighted by a specific hashtag.
   • Branded Effects: Special effects, AR filters, and stickers that users can integrate into their videos.
   • Brand Takeovers: Full-screen ads, which can be images, GIFs, or videos, appear as soon as the user opens the app.

5. Automated Creative Optimization (ACO):

   • Description: This tool automatically generates multiple versions of your ad by combining elements such as images, videos, and text.
   • Features:
     • Automatic optimisation: Helps determine which ad instances are performing best based on performance and optimise campaigns in real time.

6. TikTok Insights & Analytics:

   • Description: Analytics provides data about users and ad performance.
   • Features:
     • Audience analytics: Insights into user demographics, interests, and behavior.
     • Campaign performance: Detailed reports on metrics such as views, clicks, conversion rate, and cost.

7. Dynamic Showcase Ads:

   • Description: Dynamic ads allow you to show specific products from your inventory to users.
   • Features:
     • Personalization: Display products based on user preferences and behavior.
     • Product integrations: Link directly to product pages to enhance conversions.